Paper and Packaging Industry Votes to End Its Consumer Marketing Campaign
USDA held a continuance referendum between July 14 and July 25 among companies contributing to the campaign. A majority of the voting companies voted to discontinue the national marketing campaign.
The program will be shut down over the next few months. No assessments will be collected. During that time, P+PB’s Papertarian campaign, featuring celebrity and actress Retta, will run on streaming TV through the end of September. In addition, new infographics are available to P+PB companies through October 31, 2025 when the consumer and industry websites will go dark.
On behalf of the P+PB Board of Directors and staff, a heartfelt thank you for more than 11 great years of helping a sustainable planet unfold!
Read our press release here.
CAMPAIGN IMPACT REPORT NOW AVAILABLE
2024 was a banner year for the Paper and Packaging Board. The 2024 Campaign Impact Report, detailing the progress of P+PB’s consumer campaign, shows how the campaign has measurably increased consumers’ beliefs that paper and paper packaging are the planet-smart solution. This reputational lift for the industry is the result of a strategic, coordinated industry campaign that has delivered results since it began more than 10 years ago.
ECONOMIC ANALYSIS FINDS CAMPAIGN DELIVERS ABOUT 14:1 ROI
The paper and packaging industry’s national promotional program is having a positive impact for the industry, according to an economic report by an independent agricultural economist from Cornell University. The campaign returned $13.96 in profit to the industry for every dollar invested in the program.
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Together, we have the opportunity to give the fibers in our boxes up to 7 lives. Join the Box to Nature Program now!
Where to Send Greenwashing Claims for Follow-up
If you see a case of Greenwashing please send it along to Two Sides NA who will challenge major corporations, government agencies and other organizations that mislead consumers by making unsubstantiated environmental claims about the production and use of paper.
Complete the form below and Two Sides will follow up with the company regarding the claim! Click the button below to submit the information, including any photos, scans or screenshots of the misinformation.
