A VISION FOR A SUSTAINABLE FUTURE
Our vision of increasing consumer recycling rates to help bring about a sustainable future is in motion with the official launch of the Box to Nature program.
Sneaking a Peak at the Future
We launched our residential recycling initiative, Box to Nature, at the packaging industry’s largest event by transporting brands and manufacturers to a future where nature and people live in harmony.
MAKING A STATEMENT AT THE INDUSTRY'S PREMIER EVENT
This year, wet took the power of corrugated to new levels for the Box to Nature program’s launch. Our goal was simple: talk to as many brands and manufacturers as possible about the Box to Nature program and the difference that participating can have on the planet’s future sustainability.
To cut through the excitement at PACK EXPO 2022 and draw attendees to our booth, we created a to-scale, fully corrugated Box to Nature DeLorean – ready to travel to the future! A VR experience put people in the driver’s seat, sending them through a wormhole into a sustainable future to learn why they should participate in the program.
About the Program
More boxes than ever are being shipped to residences, putting more responsibility on consumers to recycle so that the industry gets fiber back to make more boxes. The Box to Nature program provides an easy way to encourage consumers to recycle every time right from the box shipped to them.
With the simple, clear and informative Box to Nature mark, consumers learn how easy it is to recycle their box. A QR code drives them to an educational experience where they can learn to become super recyclers!
Committing to Enabling a Sustainable Future
E-commerce has changed the game. We all own the responsibility for the planet’s sustainability – buy 62% of consumers expect brands and the government to take more ownership. The Box to Nature mark amplifies your brand’s own sustainability story and shows that you are part of the solution.
We are committed to get the Box to Nature mark on every box shipped to residences across America to successfully influence mass behavioral change and increase residential recycling rates from 40%. In fact, 75% of consumers tested agree they would be more likely to recycle after seeing the message.
Join us in realizing our vision for a sustainable future by getting consumers to be part of the solution too!
GET THE BOX TO NATURE MARK
Make sure the Box to Nature mark is on the boxes you will send to your customers. Contact your box supplier today to learn how you can be a part of this program.
Contact us to learn more at box2nature@paperandpackaging.org
ABOUT THE PAPER AND PACKAGING BOARD
The Box to Nature program is an industry-level effort, led by the Paper and Packaging Board. Our goal is to build preference and a favorable marketplace for paper and paper-based packaging. Funded by 48 U.S. manufacturers and importers of paper products, and overseen by the USDA, we have sponsored this industry-funded program and a consumer sustainability initiative to engage customer and drive real change. Learn more about the Paper and Packaging Board.