The National Marketing Campaign
The Paper and Packaging Board promotes the use of paper products and paper-based packaging by highlighting how their sustainable nature, the industry’s practices and recycling help contribute to a healthier planet. More than 40 U.S. manufacturers and importers collectively fund the national marketing campaign, www.howlifeunfolds.com.
Across print, television and social media, the national marketing campaign places paper and packaging as a planet-friendly choice that helps create a healthier planet.
Latest Content From HowLifeUnfolds.com
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We have heart for trees.
The Paper and Packaging Board’s How Life Unfolds® campaign focuses on the industry’s unrivaled sustainability story. Consumers want to make choices they believe are more planet-friendly and reduce waste. This emphasis on sustainability will improve consumers’ perceptions about the paper and packaging industry’s contribution to environmental solutions.
With the help of a rich content program and our two animated characters, the campaign embodies the core values of sustainable stewardship, continuous product innovation and well-established recycling practices to increase consumer awareness and preference for paper and paper-based packaging.
TV Spots/Videos
Join the Papertarian Movement
Papertarians Shop Smart
Papertarians Recycle Right
Papertarians Care for the Planet
Forest Bathing [30 seconds]
Practicing Wellness [30 seconds]
More Paper, No Problem [30 sec]
Transformations :30
Paper is a Gift [30 sec]
