Privacy Policy

Effective August 3, 2020

This privacy policy (“Privacy Policy”) applies to the information collection and use practices of the Paper and Packaging Board’s (“P+PB”) online and mobile services, which are made available to you by P+PB or on its behalf through a variety of platforms, such as through any website on which this Privacy Policy appears, including www.howlifeunfolds.com and www.paperandpackaging.org, and any social media pages or sites operated by or on behalf of P+PB (the “Sites”), all collectively, the “Platform.”

This Privacy Policy sets forth what personal and usage information P+PB collects through the Platform, as well as how that information is used, maintained, and in some cases, shared with third parties.  This Privacy Policy also sets forth how to contact P+PB if you have any questions about the privacy of your information. 

Please read this Privacy Policy carefully to understand P+PB’s practices regarding your information and how P+PB will treat it. By visiting, downloading, accessing and/or using any part of the Platform you acknowledge that, you are expressly accepting and consenting to the practices and policies outlined in this Privacy Policy. If you do not agree to these terms, then do not download, access or use any part of the Platform. We encourage you to read the Privacy Policy, and to use the information it contains to help you make informed decisions.

This Privacy Policy applies only to information that you provide to P+PB while visiting or using the Platform, and does not apply to any information that P+PB has received, obtained or may obtain through third parties, offline or through other means, or any third parties which may obtain information about you from the Platform. If you enter or choose to leave the Platform via links to other non-P+PB websites or apps, your visits and actions on those websites and apps are not covered by this Privacy Policy. This Privacy Policy does not address the privacy practices of any third parties that we do not own, control, or are affiliated with. Capitalized terms not defined in this Privacy Policy will have the meaning set forth in our Terms of Use.

P+PB does not knowingly solicit or collect information from anyone under the age of 18, and every part of the Platform is directed at persons 18 years of age or older. If you are the parent or guardian of a child under the age of 18, or the legal age of contract majority, and have authorized your child to use your computer or mobile device, P+PB urges you to instruct your child never to give out his or her real name, address, phone number, email address or other personally identifying information while on the Platform.  There are no computer applications on or within the Platform which allow for the determination of your age. If P+PB discovers that personal information of a child under 18 has been collected, P+PB will take reasonable steps to delete this information. All information volunteered to P+PB will be treated the same as information given by an adult.  P+PB recommends that the Internet browsing behavior and usage of mobile applications by any child should be carefully supervised by a responsible adult at all times.

General Information Collected

To enhance the content contained on or in the Platform, P+PB may gather and store certain general information about your visit or use.  “General Information” is information about you or your activities through which you cannot be identified.  This information may include some or all of the following items:

1. The Internet Protocol (“IP”) address of your Internet Service Provider (“ISP”) and/or your computer or device, which may consist of a static or dynamic IP address.  The domain name may also be collected.
2. The date, time, length of stay and specific P+PB web pages, images, videos, documents or forms accessed by you on the Platform, including videos or content you watch or interact with.
3. Whether you are viewing or using any of the Platform for the first time or are a return visitor or user.
4. The Uniform Resource Locator (“URL”) of the website or advertisement that referred you to any of the Platform.
5. The search engine that referred you and any search strings or phrases entered into the search engine to find any of the Platform.
6. Demographic information concerning your country of origin and language(s) used.
7. The type and version of the Internet browser used to visit any of the Platform, the operating system and version on your computer or mobile device, and information regarding errors when viewing or using any of the Platform.
8. The type and version of your mobile device, carrier, operating system and version, network type (i.e., 4G, LTE), GPS location (when location services are enabled), time zone, and mobile advertising ("MAID")
9. Pages you viewed or searched for, page response times, download errors, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

P+PB collects this General Information and may use it to generate generic or aggregate statistics about visitors to and users of the Platform.  In situations where it is possible to do so, General Information may be linked to Personal Information.

Personal Information Collected

“Personal Information” is information through which you can be identified. Providing your Personal Information to P+PB is your choice.  P+PB maintains one or more databases to store your Personal Information and may keep such information indefinitely.
To participate in the various services provided on or in the Platform, P+PB may ask for Personal Information, which may include your Internet Protocol (“IP”) address(s) and email address(s), as further described in the chart, below.
P+PB may also collect other information, such as your first name (no last name)    , city and/or state, and country, which P+PB considers Personal Information only if combined with any items considered to be Personal Information.
The chart below sets forth what information (General Information and Personal Information) P+PB collects, how it is collected, and why.

Social Media

The Platform may include social media features, including links to share, post or link P+PB’s content through your accounts with third party social media services. If you choose to interact with social media features on or from the Platform, or if you are logged in to your social media accounts while using the Platform, social media services may collect information about your use of the Platform. Information collected by third party social media services is governed by the privacy policies of those third parties, not P+PB.

P+PB may collect your social media username or ID, social media plug-in information, and URL clickstream to, through and from the Platform (including date and time). Information collected by social media sites may include names, titles or descriptions of videos or content viewed through your use of the Platform. Your use of the Platform and any third-party social media services constitutes your agreement and consent to the collection and use of information about the videos and content you view through the Platform.

Third Party Advertising

At this time, P+PB does not collect information about your activity on the Platform to be shared with third parties for advertising purposes. P+PB also does not allow third parties to collect information about your activity on the Platform to be used for third party advertising purposes. Please note, social media services may have their own third-party advertising which is generated from or uses your Personal Information. If you are logged into your social media account while accessing or using the Platform, such social media services may serve you third-party advertisements. Such third-party advertisements are governed by the policies of the applicable social media service, not P+PB.

Third Party Analytics

P+PB and the third-party technology service providers, ad exchanges, ad networks, advertisers, agencies, and ad servers P+PB works with may use third-party analytics services (e.g., Google Analytics) to evaluate your use of the Platform, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Platform and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide P+PB the data. You consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. These third parties may collect any of the types of information described in this Privacy Policy. P+PB’s third-party partners may combine information collected about you through your use of the Platform with information they collect through other websites, apps or services you use. You may opt out of these third party cookies by setting your Cookie Preferences here.

Video Content

P+PB may collect, use and share information about videos you view on the Platform with P+PB’s third-party service providers as described in this Privacy Policy. P+PB may also collect information from third parties regarding videos you view on third party sites. You agree and consent to this sharing and collection for two years or until you affirmatively withdraw consent. You must send us a request in writing, at our contact information, to withdraw such consent. You may also be able to control information shared with ATMAB through third parties, such as social media services, through your privacy settings on those services.

By associating your social media or other third-party website account with your use of the Platform and authorizing P+PB to have access to this information, you consent to this collection, use, and disclosure of video and content viewing information to these social media services and websites in accordance with this Privacy Policy.

Your information is collected from the Platform, through email and/or through online applications or forms you complete, registration, requests for P+PB or Platform information, entering sweepstakes or prize promotions, taking surveys, reporting problems, information you volunteer to P+PB, and through any of your other activities with P+PB.  The Personal Information that P+PB collects depends on the nature of your activities.

For example, P+PB collects your information via the registration and Contact Us sections of the Platform. P+PB also collects information regarding your device, including GPS location when you use the Platform and associated services from your mobile device if your device has location services enabled. 

Personal Information you volunteer is used by P+PB for internal verification, to complete requested transactions, to ensure appropriate legal use of P+PB’s goods and/or services, to provide you notification about updates to the Platform, goods and services, and to help provide you with technical support for the Platform.

Specifically, P+PB uses the information it collects about you to:

1. Notify you of changes to the Platform or any of P+PB’s agreements, terms and policies with respect or related to the Platform, including this Privacy Policy;
2. Solicit your feedback about the Platform;
3. Communicate with you regarding messages you send us from within the Contact Us form;
4. Deliver goods or services you request;
5. Enable P+PB to provide, improve and maintain the Platform, including administration and internal operations such as data usage and analysis, research, testing, and troubleshooting;
6. Keep the Platform safe and secure;
7. Administer promotional programs; and
8. Comply with administrative, regulatory and legal requirements.

To the greatest extent possible, P+PB shall process aggregate data (which is data that neither identifies you nor can be linked to you, such as statistic data), pseudonymized or anonymized data, rather than Personal Information, when the purposes of such processing can be achieved in the same way.

P+PB may anonymize Personal Information and share it in an aggregated form with third parties, advertisers and/or business partners in order to analyze the Platform, improve the Platform and user experience, or for other similar purposes. The use and disclosure of such anonymous information is not subject to any restrictions under this Privacy Policy.

P+PB does not share your Personal Information with any third parties, except as described in this Privacy Policy.

P+PB shares information about you, including your Personal Information, with third parties, to:

1. P+PB’s service providers, which are business partners, suppliers and subcontractors that assist P+PB in providing and maintaining the Platform. For example, P+PB may hire companies to help provide products or services, like an email company that may deliver our newsletters, a help desk partner that provides or assists with customer support, prizes which may be provided by a third-party fulfillment company, a data processor, or any other third party that is needed to assist in the completion of transactions or the provision of goods or services you request or provide;
2. Service providers and business partners who supplement information P+PB collects with additional information about visitors or users of the Platform and who help P+PB better connect with P+PB’s intended audience;
3. Analytics and search engine providers that aid P+PB in the improvement and optimization of the Platform;
4. Any companies or government entities under common control with P+PB; and
5. To any other third party with your consent to do so.

P+PB may also disclose your Personal Information:

1. To comply with any applicable law or legal process, including in response to judicial, administrative, or governmental subpoenas, warrants or orders served on P+PB;
2. When P+PB believes it is necessary to protect and defend P+PB’s rights or property, to enforce the provisions of this Privacy Policy and/or any other P+PB terms and conditions or agreements (including our Terms of Use), to guard against fraud, and/or to prevent harm to P+PB, its members and any other person or entity;
3. In the event of a change of ownership, corporate sale, acquisition, merger, reorganization, sale of assets, or dissolution or similar event; or
4. A petition for relief is filed under U.S. Bankruptcy laws for or against P+PB or if P+PB becomes subject to an order of appointment of a trustee or receiver.

P+PB reserves the right to release and/or use all information contained within P+PB’s databases, access logs or other records concerning you, including your Personal Information, if you violate this Privacy Policy, the Terms of Use, or any P+PB terms and conditions, or other rules, policies, notices, agreements or guidelines, or if you intentionally or unintentionally partake (or are reasonably suspected of partaking) in any illegal activity, including but not limited to hacking, even without a subpoena, warrant or other court order, and to release such information in response to court and governmental orders, civil subpoenas, discovery requests and as otherwise required by law and/or to initiate P+PB’s own legal proceedings. P+PB cooperates with law enforcement agencies in identifying those who may be using the Platform (or any part thereof) for illegal activities.  P+PB also reserves the right to report any suspected illegal activity to law enforcement individuals or to entities for investigation or prosecution.

P+PB may make message boards, blogs, reviews, allow comments and provide other community services available to you on the Platform. Please understand that any information that is disclosed by you in these areas becomes public information.  When you disclose such information in a comment or on message board, blog, review or any other public forum, you do so at your own risk.  P+PB has no control over its use and you should exercise caution when deciding to disclose your Personal Information or any other information about yourself.  The information presented in these areas reflects the views of the individual users, providers or hosts and does not necessarily reflect the views of P+PB.  P+PB reserves the right (but has no obligation) to monitor the use of message boards, blogs, reviews or other public forums on the Platform.

P+PB may take your Personal Information and make it non-personally identifiable, either by combining it with information about other individuals (aggregating your information with information about other individuals), or by removing characteristics (such as your name) that make the information personally identifiable to you (de-personalizing your information).  Given the nature of this information, there are no restrictions under this Privacy Policy upon the right of P+PB to aggregate or de-personalize your Personal Information, and P+PB may use and/or share with third parties the resulting non-personally identifiable information in any manner in P+PB’s sole discretion.

P+PB takes commercially reasonable measures to protect the security and confidentiality of your Personal Information, including measures to protect against unauthorized access, alteration, and disclosure.  These security measures include, for example, internal reviews of P+PB’s data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where P+PB stores personal data.

When the use of the Platform involves the transmission of Personal Information, P+PB may use Secure Socket Layer (“SSL”) technology to establish a secure connection between your computer or mobile device and P+PB and/or the Platform.  P+PB may also allow the transmission of encrypted information from your computer or mobile device to P+PB and/or the Platform and back again.

P+PB reserves the right to monitor all network and other traffic to and in the Platform to identify and/or block unauthorized attempts or intrusions to upload or change information or cause damage to any of the Platform in any manner.  Anyone using any of the Platform expressly consents to such monitoring.

Please be aware that no data transmission over the Internet or which is stored on a computer or mobile device connected to the Internet can be guaranteed to be 100% secure, so while P+PB strives to protect your Personal Information, P+PB cannot ensure or warrant the security of any information that you voluntarily give to us.

You cannot access your Personal Information contained in P+PB’s database. P+PB will make a good faith efforts to correct such data at your request if it is inaccurate or delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes.  If you want to change or request deletion of the Personal Information that P+PB has for you (i.e., changing to a new email address), please contact us at privacy@paperandpackaging.org or by mail at:

Paper and Packaging Board

Attn: Privacy Request

8200 Greensboro Drive, #1175

McLean, Virginia 22102

Please note in order to protect the security of your information, you will be required to properly identify yourself before P+PB can process such a request.

Additionally, it is not always possible to completely delete, remove or modify information in P+PB’s databases, however, P+PB will use commercially reasonable efforts to do so should it be possible.

P+PB maintains your information for no longer than necessary for the purposes for which it was collected and is processed. Thus, the length of time that P+PB retains your information depends on the purposes for which it was collected and used and/or as is required to comply with applicable laws.

When you visit or use the Platform, P+PB may place a cookie in a file directory on your computer or mobile device. A cookie is a small text file that is placed on your computer or mobile device to uniquely distinguish your visit to a website or use of an online service or mobile application. The information that cookies collect includes the date and time of your visit and your registration information. Cookies may offer you many conveniences for the Platform and allow P+PB to recognize certain information, such as your browser type, so P+PB knows if you can view certain plug-ins or extensions.  They also allow P+PB to streamline your visit to the Platform based on your previous visits.

Cookies may be either permanent or temporary.  P+PB may use both temporary and permanent cookies.  A temporary or “session” cookie is placed on your computer or mobile device during your visit to any of the Platform and is deleted when you exit your Internet browser, the mobile application, close the app and/or turn off your computer or mobile device. A permanent or “persistent” cookie means that the cookie stays on your hard drive or mobile device until you delete it. You can delete P+PB’s permanent cookie at any time by following the instructions contained in your browser’s help file, or by contacting the company providing your browser’s or mobile device’s technical support.  P+PB does not use cookies to store information such as credit card numbers, social security numbers or any other highly sensitive Personal Information.

You may choose what cookies you accept by making a selection in the Cookie Declaration available here. You may also configure your browser or device to accept or deny cookies from the Platform.  However, opting out, disabling or denying cookies from the Platform may render parts of the Platform inaccessible or may cause certain web pages or parts of the app not to properly load. There are also several services and websites which allow you to visit websites, including the Platform, anonymously. Again, you may not be able to access or use all of the content or services available on the Platform if you use these anonymizing services or websites.  If you change computers or browsers or devices or use multiple computers or browsers or devices or delete P+PB’s cookies, you will need to repeat this process for each computer, each browser, and each device.

P+PB may use “Web Beacons,” sometimes referred to as “pixels,” “clear gifs,” or “web bugs,” which are another way (instead of cookies) of helping to personalize your experience on the Platform.  Web Beacons are typically invisible to you and are generally embedded in very small clear graphics files. “Pixel Tags” are small strings of computer code that provide a method for delivering a graphic image on a web page or other medium. Pixel Tags allow P+PB or a third party who serves the Pixel Tag, to set, read, and modify some of P+PB’s cookies.

P+PB may use Web Beacons and Pixel Tags to monitor certain non-personally identifiable information about you, including the URL of the page from which the Web Beacon or Pixel Tag originated, the type of browser used, the IP address of your computer and the time you viewed the Web Beacon or Pixel Tag.  While Web Beacons and Pixel Tags do not collect Personal Information, the information collected by them may be used in conjunction with cookies to identify aggregate information about users of the Platform.

P+PB does not currently have the capabilities to recognize the Do Not Track signals, settings or mechanisms, including from any Internet browsers.  Therefore, any selection you make within your Internet browser will not be applied to the Platform.  For more information regarding Do Not Track you can visit www.allaboutdnt.org.

The Platform may contain links to third-party websites or apps. P+PB has no control over the privacy practices or the content of such third-party websites. Neither P+PB, nor any of its officers, directors, partners, employees, agents, representatives, vendors or suppliers are responsible for the content, privacy policies, products, services, reliability, viewpoint or accuracy of information on any such websites or apps. P+PB does not control and is not responsible for the collection of personal information by third party websites or apps or any websites or apps not controlled by P+PB.

The app stores (e.g., App Store or Google Play) may collect certain information in connection with your use of the Platform, including Personal Information, geolocational information, payment information, and other usage-based data. P+PB has no control over the collection of such information by any third-party app store, and any such collection or use will be subject to such third-party app store’s applicable privacy policy.

Under the California Consumer Privacy Act of 2018 (“CCPA”), California residents have certain rights around the collection, use, and sharing of their personal information. As P+PB understands the term, P+PB is not a “business” as defined in the CCPA, and thus is not subject to the CCPA. The CCPA defines the “sale” of Personal Information as disclosing, sharing or making such information available to another company or third party “for monetary or other valuable consideration.” Under that definition, P+PB does not sell your Personal Information and further will not do so in the future without providing you with notice and an opportunity to opt-out of such sale.  P+PB also does not offer financial incentives associated with P+PB’s collection, use, or disclosure of your Personal Information. You may opt-out of sharing your Personal Information as set forth in the Cookie Declaration available here.

Under California Civil Code 1798.83, P+PB currently does not share any Personal Information with third parties for their direct marketing purposes. Section 1798.83 of the California Civil Code requires select businesses to disclose policies relating to the sharing of certain categories of your personal information with third parties.  If you reside in California and have provided your personal information to P+PB, you may request information about P+PB’s disclosures of certain categories of personal information to third parties for direct marketing purposes. Such requests must be submitted to P+PB at one of the following addresses: privacy_ca@paperandpackaging.org or

Paper and Packaging Board

Attn: California Privacy Rights

8200 Greensboro Drive, #1175

McLean, Virginia 22102

Within thirty (30) days of receiving such a request, P+PB will provide a list of the categories of Personal Information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of those third parties, if any.  This request may be made no more than once per calendar year. P+PB reserves the right not to respond to requests submitted other than to the address specified in this Section, requests not labeled or sent properly, or requests that do not have complete information.

Users that are Nevada residents may, under Nevada law, opt-out by directing a business that operates a website or online service not to sell or license certain personal information that the business has collected or will collect about a Nevada resident. Please note, under Nevada law, P+PB does not sell your Personal Information to any third party for resale or license. For more information about how P+PB handles and shares your Personal Information or your rights under Nevada law, Nevada Users may contact P+PB at privacy_nv@paperandpackaging.org. Please note, P+PB may take reasonable steps to verify your identity and the authenticity of your request.

The Platform is controlled and operated from P+PB’s offices within the Commonwealth of Virginia, United States of America.  All Disputes are governed by the terms set forth in P+PB’s Terms of Use.

If you are accessing the Platform from any location with regulations or laws governing personal data collection, use or disclosure that differ from United States laws or regulations, please note that through your continued use of the Platform, which is governed by the laws of the Commonwealth of Virginia and the United States of America and this Privacy Policy, you are transferring Personal Information to the United States of America and you consent to that collection, transfer to and any associated processing, usage and storing in the United States of America.

You may choose to opt-out of receiving electronic communications from P+PB. To opt-out of non-transactional electronic communications from P+PB, please contact P+PB at opt_out@paperandpackaging.org (subject line: "Opt-Out Email Communications") to request that you be unsubscribed from any of P+PB’s marketing emails. You must provide your name and email address(es) when making any such request. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any such communication. P+PB will use commercially reasonable efforts to process such requests in a timely manner.

P+PB may also deliver notifications to your mobile device (i.e., push notifications). You can disable these notifications by deleting the applicable app or by changing the settings on your mobile device.

You should be aware that you cannot opt-out of receiving transaction related communications, including regarding provision of services and customer support.

If you have any questions about this Privacy Policy, you may contact P+PB by email at privacy@paperandpackaging.org or by mail at:

Paper and Packaging Board

Attn: Privacy Policy Questions

8200 Greensboro Drive, #1175

McLean, Virginia 22102

Telephone: 703-935-8590

P+PB reserves the right to make changes to any terms of this Privacy Policy at any time, however, P+PB shall provide notification to you in advance of any changes becoming effective, such as by posting a notification on or in the Platform or via email if you have provided P+PB with your email address. If you continue to access and/or use any of the Platform after the effective date of such changes, then such access and/or use will be deemed an acceptance of and an agreement to follow and be bound by the terms as changed. The revised Privacy Policy supersedes all previous notices or statements regarding the Platform. For this reason, P+PB encourages you to review this Privacy Policy any time you access or use the Platform, and P+PB recommends that you print out a copy for your records.