On Friday, April 26^th we took to Instagram and Twitter to light up our Arbor Day #TreeSelfie campaign for year three. We’ll of course take any reason we can get to celebrate the incredible reusable, renewable, replantable, recyclable, remarkable, #regrammable resource that is the mighty tree.

We partnered with some of our favorite Instagrammers to share a few of the many forest facts that make our industry’s story so special. Not only did we highlight the continuous and successful replanting efforts by our industry, but we emphasized that there is much more to love about trees than their aesthetic beauty. The other amazing benefits, like clean air and water, healthy soil and plentiful wildlife habitat, that trees provide do not go unappreciated.

In terms of measuring the success of this year’s campaign, our influencers’ content netted approximately 260,000 impressions – that means about 260,000 people viewed those awesome #TreeSelfies - on Instagram. Additionally, nearly 40,000 unique interactions, consisting of likes and comments, took place with our influencers’ content. These numbers are outstanding not only for the modest budget of the campaign, but because we know these impressions and interactions took place with an audience interested and engaged in the subject matter.  

We were very fortunate again this year to share our love for trees and #TreeSelfies with many of our member companies. The folks at International Paper sure have the #TreeSelfie down pat by now. Domtar employees took the #TreeSelfie challenge to heart and shared some excellent pictures. Boise Paper employees also joined in on the fun this year and showed us all what a true #TreeSelfie looks like.

The campaign also enjoyed great support from our friends at the American Forest Foundation, Evergreen Packaging and Georgia-Pacific. Just to name a few.

It’s a pleasure to collaborate with these companies who support American foresters in small and rural communities across the country as well as ensure our beautiful forestland is here for generations to come.

Just remember, a good #TreeSelfie does not have to be confined to Arbor Day. It’s always a good day to get outside, enjoy and memorialize your love for our forestland.